The Robert & Susan Hollander Foundation


Supporting Prostate Cancer Research

our promise


Our commitment to you is simple: to support prostate cancer research.

The major source of external revenue for The Foundation is through collaboration with our wine making efforts at 2redWinery where we produce award-winning Zinfandels and Syrah/Rhone blends.  Your tax-deductible contributions to The Foundation entitles you to our wine as gifts.

For the 4th consecutive year, The Foundation continued to combine wine-making with fund-raising, rewarding supporters with great wines from the wine library of 2redWinery.  With our 2018 Indiegogo campaign, we are partnering with Fox Chase Cancer Center

All proceeds support the foundation.

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Why the relationship between The Foundation and our wines? 

A long-time wine enthusiast of wine, I started small-volume wine making in 2007. The motivation then was indulging a long-time passion and, well, making my own wine. I had some half-baked notions of marketing my wine but had not taken significant steps until more serious matters unfolded. In 2006 and 2008, I was biopsied by my urologist to evaluate an elevated PSA and was told that “it’s all good!” and to never again check my PSA as it would always be high. In 2009, I diagnosed my own metastatic prostate cancer. In exchange for their failure to diagnose my cancer at a curable stage and for the bad advice, the university medical center provided a small settlement. Determined to make the best, I created The Foundation and funded it with the settlement. The idea to continue to fund The Foundation with my wine making efforts followed: trying to do good with something I loved. Or, if you prefer, instead of lemonades from lemon, wine from grapes. And, some pretty excellent wine, at that.

And that is why we make our wine available through your support of prostate cancer research through The Foundation. According to recent American Cancer Society statistics:

  1. About 220,800 new cases of prostate cancer will be diagnosed this year;
  2. About 27,540 men will die of prostate cancer this year;
  3. About 1 man in 7 will be diagnosed with prostate cancer during his lifetime.

Prostate cancer trails only lung cancer in American men as a cause of cancer death.

The odds are that you already know someone who has been affected by prostate cancer.

our history

Our Impact

As of July, 2018, the Foundation continues to operate with a 0.0% overhead. Recipients of unrestricted grants from the Foundation include:

Financial History

1 %
of your donation

Goes directly to prostate cancer research institutions.

100 %
of your donation

Goes to overhead costs

Our Wines


  • The Story
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How to Help

© The Robert & Susan Hollander Foundation
All rights reserved 2018

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